MILWAUKEE (December 6, 2019) – Stella & Chewy’s, a leader in the premium pet food industry, announced the launch of two new cat kibble lines: raw coated and raw blend kibble. The kibble joins another new cat product, Marvelous Morsels wet food for cats, which was launched earlier in 2019. Both new lines are available in grain free and single animal protein diets.

“The cat category is a $370 million industry and growing fast. We see this field as the perfect opportunity to grow our best-in-class nutrition for pet parents to offer their cats,” Marc Hill, chief executive officer, Stella & Chewy’s. “For the last 15 years our niche has been dog food because that is what launched our company. We’ve been listening to our pet parents – many who have blended dog and cat family – and that’s the key reason why we will continue to introduce broader range of products for their feline family members.”  

Stella & Chewy’s Raw Coated Kibble is available in cage-free chicken and wild-caught salmon recipes, and the Raw Blend Kibble is a cage-free recipe. Both products come is three sizes: 2.5, 5 and 10lb bags and sold exclusively at neighborhood pet specialty stores.   

“Our cat kibble is high protein and grain-free, with meat being the number one ingredient and animal meal the second. Its potato-free, low glycemic value and low carbs. The kibble is rich in omegas benefiting the skin and coat, and the only fruit added are cranberries which helps promote a healthy urinary tract. Like with our dog food, the cat kibble includes probiotics for optimal digestion. Overall our products offer the most complete and balanced pet food for all ages,” said Hill.

Hill shared that more dog and cat products are being planned for rollout in 2020. “You’ll need to stay tuned, but we’re very excited for what 2020 will bring.”

Stella & Chewy’s products are available at local neighborhood pet stores nationwide, and select products are available on Amazon and Chewy.com. For the customer convenience, Stella & Chewy’s has a retail locator on its website. https://www.stellaandchewys.com/store-locator/

About Stella & Chewy’s

Founded in 2003, the company strives to provide the highest quality natural pet food with an emphasis on nutrition, palatability, safety and convenience. Stella & Chewy’s dog and cat products include frozen patties and morsels, freeze-dried dinners and meal mixers, baked kibble, stews and broths and treats. Headquartered in Oak Creek, Wisconsin, all of the company’s products are made in the United States. Stella & Chewy’s proudly created Journey Home Fund; a charity that promotes adult and senior pet adoptions. For more information about the company, products and the nearest retailer, visit www.stellaandchewys.com or call 877-477-8977.