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Mission & Values

Our Mission

To help pets & pet parents thrive through the love of raw.

Our Vision

To be pet parents’ first choice in premium raw pet food, keeping pets feeling loved, happy & healthy.

Mission & Values

Our values

  • Be Good

    Be Good

    We gotta keep each other honest! Things can get pretty crazy in the dog park of life, but if we remember to stay honest, true and respect ourselves, then we’ll all create a better place to work.

  • Run With The Pack

    Run With The Pack

    A pack isn’t a pack unless everyone’s in this together. We’re stronger and better that way. When all of us have each other’s back and keep our tails wagging, this place becomes more than we ever thought it could be.

  • Bark Up, Bark Often

    Bark Up, Bark Often

    You’ve got a voice and we wanna hear it! Every opinion is helpful and we want you to speak your mind. You may have the next big idea. So don’t be shy – speak up.

  • Mark New Territory

    Mark New Territory

    Sometimes you need to take a different walk, smell some new bushes and see what’s on the other side of that fence. Don’t be afraid to branch out and try new things. That’s how we find better ways of working and living. And some greener grasses.

  • All Breeds Welcome

    All Breeds Welcome

    It doesn’t matter if you’ve got long hair or short. A long tail or one of those little nubs, you’re welcome here. We keep our hearts and our heads open to all walks of life, so don’t be afraid to come in and be yourself.

  • Keep Your Eyes On The Ball

    Keep Your Eyes On The Ball

    We play hard, but we work hard too. And when we’re all in the mud together, pushing to be the best pet food brand in the universe (including Mars). We succeed together. Our north star is more waggin’ healthy tails. So keep your eye on the prize…or the ball. Or the Wild Weenies.

dog food brands

Giving Back

Both Stella and Chewy, the inspirations for our brand, were adopted as adult dogs. This inspired our passion for adult and senior pet adoption. Through our Journey Home Fund, we work to raise awareness about the joys of older pet adoption and donate meals to help support shelters and rescues across the country who share our mission. Journey Home Fund also serves to support a group of 501c3 non-profit organizations that share our commitment to the health and well-being of cats and dogs. Through this partnership, we provide food donations, social media support, adoptable senior pet features, and partnership signage.

top work places 2022 journal sentinel

Culture & Careers

We are a diverse, hard-working group that LOVES our pets! When you arrive at our offices, you will be greeted by our office pups. We work hard and our dogs will tell you we play hard, too! We’re proud to be recognized as one of the 2022 Top Workplaces.