Introducing Our New Cat Kibble Options - Stella & Chewy's Pet Food

Introducing Our New Cat Kibble Options

July 10, 2019

Exciting news – we’re introducing  Raw Coated and Raw Blend Kibble options for cats! Due to a high demand from cat parents, our team has developed the ultimate high-protein, grain-free kibble containing best-in-class nutrition that cats will go wild for!

Recipes include:

Raw Coated Kibble, Wild-Caught Salmon Recipe

Raw Coated Kibble, Cage-Free Chicken Recipe

Raw Blend, Cage Free Recipe


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Only the Good Stuff

Our new Raw Coated and Raw Blend kibble options for cats stick to our “Only the Good Stuff” philosophy with responsibly sourced proteins and meat always as the #1 ingredient. These recipes contain 65-70% meat ingredients and are rich in organ meat for great nutrition and palatability.

You won’t find any of these items in our kibble options for cats:

  • Wheat, gluten or soy
  • Corn
  • Artificial colors or flavors
  • Potatoes
  • Dairy or eggs
  • Artificial preservatives
  • Pea protein or powdered cellulose


Answers to Common Questions

In launching our Raw Coated Kibble and Raw Blend for cats, we’ve already gotten a few common questions we’ll address below:

What is the difference between Raw Coated Kibble and Raw Blend?

Both of these kibble options are coated in our freeze-dried raw recipe. The only difference is that the Raw Blend contains pieces of our freeze-dried raw morsels added in.

Aren’t “meals” a by-product?

Meat always remains the first ingredient in the kibble recipe, but we use meal ingredients as they are a great source of concentrated protein and nutrients. Our meal ingredients are high quality and come from responsible partners. We do not use by-products (feathers, heads, etc.) The meat (clean flesh, skin, possible bone) is cooked, ground and dried to a moisture level below 10%. This allows for concentrated protein which is so important for superior animal nutrition.

Cats don’t eat fruit. Why is it included in the kibble?

Cranberries are the only fruit added to our cat kibble recipes, as they are a great natural source of antioxidants and help promote urinary tract health. In the recipe overall, cranberry content is extremely minimal.

Why did you create a cat kibble?

We know that many cat parents are unable to feed raw exclusively, and we’re excited to provide a convenient, and sometimes more affordable option for many households who still want to give their cats awesome raw nutrition. We feel that this kibble provides a better alternative to many of the traditional kibbles that are currently available on the market. The freeze-dried, raw coating not only makes every piece taste delicious, but also incorporates raw nutrition into every single bite. If you’d prefer a 100% raw diet option, we do carry our lines of frozen and freeze-dried raw diets for cats.

Is this a complete and balanced diet?

Yes, our cat kibble recipes are complete and balanced diets and feeding guidelines can be found on the back of the bag or on our website. Our recipes include added probiotics for healthy digestion and taurine, along with appropriate levels of vitamins and minerals so you do not need to supplement further.

What is the carbohydrate content?

On a dry matter basis, carb content for our cat kibble recipes is between 27-32%. Please contact our customer service team at or 888-477-8977 for more detailed information.

How do I transition my cat onto the kibble?

When it comes to transitioning to any food, a slow transition over 7-10 days is recommended. To start, we recommend mixing the new food in with what you’re currently feeding and slowly building up until the new food is the sole food that you’re feeding/that your cat is enjoying. Even if your cat isn’t eating their current diet, it’s important to start off small with new food and introduce it slowly, as sudden changes to diet can cause digestive issues. Find transition tips here.


Want to know something else? Please reach out to our customer service team at

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